We compared the numbers from Shopify, BooleanMaths & GA4 for a Fashion Brand for the same Time Period - 18th March to 24th March 2025.
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→ Tracks total 545 Orders
→ Identifies 133 App & 412 Web
→ 4 Orders are Unmapped.
→ 4 Orders are tagged Direct.
Attribution Rate = 98.06%
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<aside>
→ Does not track 133 App Orders
→ Tracks 337 Web Orders.
→ 59 Orders are unmapped.
→ 41 Orders are tagged Direct.
Attribution Rate = 57.52%
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| :booleanmaths: BooleanMaths | :ga4: Google Analytics | |
|---|---|---|
| Tracking Rate | 100.00% | 81.80% |
| Unmapped Share | 0.97% | 14.32% |
| Direct Share | 0.97% | 9.95% |
| Attribution Rate | 98.06% | 57.52% |
Refer Screenshots below
